July 18, 2017
3:00 - 4:00 PM
PSC Offices
(4401 Wilson Blvd, Arlington, VA 22203)
Specifically for those who are responsible for company communications, media relations, public relations, and marketing, this group shares information and best practices and discusses the trends and challenges facing our industry. PSC provides the Communications Network with a forum for sharing talking points on major issues as they emerge and promoting the work of our industry.
This meeting will focus on how to apply storytelling to public affairs and advocacy issues. We will examine key principles of advocacy storytelling, analyze effective case studies, and look at how this approach can be applied to highly technical topics and issues. Mike Panetta, Founding Partner, Beekeeper Group, will be the featured guest speaker on this topic.
About the Speaker
Mike Panetta is an award winning public affairs campaign strategist who specializes in using the Internet and social media for creative issue advocacy and grassroots activism.
As a founding partner of Beekeeper Group he manages a number of the firm’s non-profit, trade association, and political clients and leads its embrace of mobile and social technology for political, marketing and advocacy purposes. His work has been recognized with top honors from the American Association of Political Consultants, the Public Affairs Council, and George Washington University’s Institute for Politics, Democracy and the Internet.
In November 2006, Mike was elected to the city-wide position of U.S. “Shadow” Representative in the District of Columbia, and served in this role for 3 terms until January 2013. Mike continues to be a leading voice in the fight for District of Columbia statehood and voting representation in the U.S. Congress.
Mike also has experience working with government agencies in helping them utilize technology to better serve their stakeholders. Working as a Deputy Task Leader for Internet Development at the U.S. Department of Housing and Urban Development as a contractor with Advanced Technology Systems, Mike maintained the agency’s flagship site, www.hud.gov and provided advice and counsel for many of HUD’s other Internet projects. Mike also worked with a number of regional HUD field offices on best practices regarding local government web sites and trained HUD staff on technical issues. Mike graduated from American University’s School of Public Affairs in 1993 with a B.A. in Political Science, and earned an M.A. in Political Science from the same university in 1994 with a concentration in American Politics.
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