THE MARKETING MIX: HOW DO HIGH-GROWTH GOVCON COMPANIES PLAN FOR, BUILD AND MEASURE IT?
Do you struggle to grow your company in today’s topsy-turvy marketplace? How do other government contracting companies grow much faster than others? How do they justify their marketing spend and how do they measure it? Kelly J. Waffle, Head of Digital Strategy, Hinge, will provide tips and techniques on how high-growth companies develop and measure their marketing mixes, referencing results from Hinge’s annual High-Growth Study. Walk away with practical and actionable tips that you can apply immediately including:
- Seven steps to preparing your marketing budget and plan
- Tips and tools to measure – and justify – your marketing campaigns
- Case study of a successful B2G marketing campaign
GUEST SPEAKER
 Kelly Waffle
Head of Digital Strategy, Hinge Marketing
With more than 15 years of hands-on B2B and digital marketing experience, Kelly guides clients through the complex interplay of technology, processes, research/data, programs, creative and analytics. Over the years, he has built and led teams in the corporate marketing, marketing consulting, vendor and creative agency environments. He always brings an independent, 360-degree view of branding, demand generation and business growth to every engagement.
Kelly also leads the engagement efforts for the Hinge Research Institute—helping clients use research to grow and be more profitable. A well-known practitioner and thought leader in Account-Based Marketing (ABM), Kelly has been recognized by Onalytica as a Top 50 Martech Global Influencer. He has won awards with Eloqua (now Oracle) and Marketo (now Adobe) for his marketing automation expertise.
ABOUT THE COMMUNICATIONS NETWORK
Specifically for those who are responsible for company communications, media relations, public relations, and marketing, this group shares information and best practices and discusses the trends and challenges facing our industry. PSC provides the Marketing and Communications Network with a forum for sharing talking points on major issues as they emerge, as well as fact sheets dispelling the common myths surrounding our industry. This meeting will be held quarterly.
Sign in and register below. This meeting is exclusively for PSC members.
PSC STAFF LEADS
 Cassie Katz
Director, Marketing
 Ashlei Stevens
Director, Media Relations
 Joe Carden, CAE
Vice President, Marketing and Membership
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DATE
Nov. 5, 2019
TIME
12 p.m. - 1:30 p.m.
LOCATION
PSC Office
4401 Wilson Blvd., Suite 1110
Arlington, VA 22203
or via Webinar
PRICE
Free for members
Closed to nonmembers |