Navigating Change: AI, Strategy, and Relationships for GovCon Growth

By Jacob Borgeson, Senior Product Marketing Director of Government Contracting, Unanet

While the government contracting world has generally experienced stable growth for decades, this year has brought rapid shifts and growing uncertainty. In Unanet and CohnReznick’s 9th annual GAUGE report—featuring benchmarks and trends from a survey of over 1,200 government contractors across the spectrum—respondents remain optimistic about the future. However, for the first time ever, political uncertainty ranks as their top concern. 

For more insights from the report and how they can be leveraged to drive your growth strategy, read more below.

Although this period feels different, it is not the first time government contracting has undergone rapid change—not even the first time this decade. Dynamic markets present real, existential challenges as we have already seen. They also present incredible opportunities for growth.

By staying agile and leveraging strategies to strengthen relationships with government officials—while proactively adjusting to new opportunities—contractors can stay competitive and thrive, even in uncertain times.

1. Stay Agile by Refining Your Business Development Strategy

Rapid changes in government policies and priorities mean that being able to pivot quickly is vital.

Here’s how:

• Monitor procurement trends regularly: Areas like IT modernization and cybersecurity often see consistent investment, even amid broader cutbacks. Artificial Intelligence (AI)-backed market intelligence tools that summarize vast amounts of government data and learn your search patterns can help ensure you don’t miss any valuable opportunities. 

Read the entire article in the Summer 2025 edition of Service Contractor magazine.
Articles: Discover more about Service Contractor and submit your articles here.
Advertising: Learn about magazine advertising opportunities here.