Federal employees are a key audience for government contractors. But how do you know your campaigns are resonating with government? Whether you’re working on a policy, procurement or reputation initiative, it’s essential to know how to best reach this unique audience. This special PSC Marketing and Communications Network meeting is an opportunity to network with other govcon professionals and get insights into how to best reach the government audience. Hear from media and government executives as they discuss what B2G campaigns resonate best with them. Walk away with: • How to best package your content to reach the government • Ways to maximize your budget – however big or small it may be • Key platforms to get in front of government and ways you can refine your B2G communications • Examples of successful govcon campaigns Agenda: 9:30 a.m. Registration open & networking 10:00 a.m. Welcome & Setting the Stage Joe Carden, VP, Membership & Marketing, PSC 10:05 a.m. B2G: A Media Perspective James Hanson, Publisher, NextGov Alene Metcalf, Marketing Manager, 1105 Media Public Sector Group Aaron Heffron, President, Market Connections (moderator) 11:00 a.m. B2G: Government Perspectives Thomas Sharpe, former Commissioner, Federal Acquisition Service, GSA Greg Giddens, former Principal Exec. Director for the Dept. of Veterans Affairs (VA) Office of Modernization Mick Fox, COO, Technomile 11:55 a.m. Wrap-up & PSC announcements 12 noon Networking