Federal employees are a key audience for government contractors. But how do you know your campaigns are resonating with government? Whether you’re working on a policy, procurement or reputation initiative, it’s essential to know how to best reach this unique audience. This special PSC Marketing and Communications Network meeting is an opportunity to network with other govcon professionals and get insights into how to best reach the government audience. Hear from media and government executives as they discuss what B2G campaigns resonate best with them. 

Walk away with:
• How to best package your content to reach the government 
• Ways to maximize your budget – however big or small it may be
• Key platforms to get in front of government and ways you can refine your B2G communications
• Examples of successful govcon campaigns

Agenda:
9:30 a.m. Registration open & networking
10:00 a.m. Welcome & Setting the Stage
                        Joe Carden, VP, Membership & Marketing, PSC

10:05 a.m. B2G: A Media Perspective
                         James Hanson, Publisher, NextGov
                         Alene Metcalf, Marketing Manager, 1105 Media Public Sector Group
                         Aaron Heffron, President, Market Connections (moderator) 

11:00 a.m. B2G: Government Perspectives 
                        Thomas Sharpe, former Commissioner, Federal Acquisition Service, GSA
                        Greg Giddens, former Principal Exec. Director for the Dept. of Veterans Affairs (VA) Office of Modernization
                        Mick Fox, COO, Technomile
                         
11:55 a.m. Wrap-up & PSC announcements
12 noon Networking