DESCRIPTION
The way audiences consume information is changing rapidly. Podcasts, social media, streaming platforms, and AI are reshaping how leaders discover, engage with, and trust content—creating new opportunities for communicators to build influence. Join PSC’s Marketing and Communications Network for a conversation with Conal Byrne, CEO of iHeartMedia Digital Audio Group and a leading voice on the future of podcasting, AI, and digital media. Conal will discuss shifting audience behaviors, the growing role of podcasts in marketing and executive thought leadership, how AI is (and isn’t) transforming content creation and distribution, and the trends communications leaders should be preparing for. With ample time for Q&A to ensure your questions are answered, walk away with insights including:

1. The business of podcasts, how they work, and the latest research
2. The shifts in how industry and government audiences are consuming content
3. How communicators are integrating podcasts into their marketing mix
4. Future “trippy trends” in the next five years and the positive AI disruption

PSC POLICY LEADS



Matthew Busby
Vice President, Membership 
Bio







Andrea Ostrander
Vice President, Events
Bio




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