B2G: Getting in Front of the Government Customer
November 15, 2018 | 11:30 a.m. - 1:30 p.m.
Deloitte Tysons Corner | 7900 Tysons One Pl #800, McLean, VA
Members Free | Nonmembers $49
Federal employees are a key audience for government contractors. But how do you know your campaigns are resonating with government? Whether you’re working on a policy, procurement or reputation initiative, it’s essential to know how to best reach this unique audience. This special PSC Marketing and Communications Network meeting is an opportunity to network with other govcon professionals and get insights into how to best reach the government audience. Hear from media and government executives as they discuss what B2G campaigns resonate best with them. Additional speakers announced soon!
To register, login to the PSC website and click the "Register Myself" button.
Walk away with:
• How to best package your content to reach the government
• Ways to maximize your budget – however big or small it may be
• Key platforms to get in front of government and ways you can refine your B2G communications
• Examples of successful govcon campaigns
11:30 a.m. Registration, lunch & networking
12 p.m. Welcome & Setting the Stage: Briefing of Current GovCon Marketplace
Joe Carden, VP, Membership & Marketing, PSC
12:05 p.m. B2G: A Media Perspective
James Hanson, Publisher, NextGov
Alene Metcalf, Marketing Manager, 1105 Media Public Sector Group
Aaron Heffron, President, Market Connections (moderator)
12:45 p.m. B2G: Government Perspectives
Thomas Sharpe, former Commissioner, Federal Acquisition Service, GSA
Greg Giddens, former Principal Exec. Director for the Dept. of Veterans Affairs (VA) Office of Modernization
1:15 p.m. Wrap-up & PSC announcements
1:30 p.m. Networking