Marketing and Communications Network Meeting

Marketing and Communications Network Meeting
B2G: Getting in Front of the Government Customer

November 15, 2018 | 11:30 a.m. - 1:30 p.m.
Deloitte Tysons Corner | 7900 Tysons One Pl #800, McLean, VA
Members Free | Nonmembers $49

Federal employees are a key audience for government contractors. But how do you know your campaigns are resonating with government? Whether you’re working on a policy, procurement or reputation initiative, it’s essential to know how to best reach this unique audience. This special PSC Marketing and Communications Network meeting is an opportunity to network with other govcon professionals and get insights into how to best reach the government audience. Hear from media and government executives as they discuss what B2G campaigns resonate best with them. Additional speakers announced soon!

Walk away with:
How to best package your content to reach the government 
Ways to maximize your budget – however big or small it may be
Key platforms to get in front of government and ways you can refine your B2G communications
Examples of successful govcon campaigns

Agenda:
11:30 a.m. Registration, lunch & networking
12 p.m. Welcome & Setting the Stage: Briefing of Current GovCon Marketplace
                        Joe Carden, VP, Membership & Marketing, PSC

12:05 p.m. B2G: A Media Perspective
                         James Hanson, Publisher, NextGov
                         Alene Metcalf, Marketing Manager, 1105 Media Public Sector Group
                         Aaron Heffron, President, Market Connections (moderator) 

12:45 p.m. B2G: Government Perspectives 
                        Thomas Sharpe, former Commissioner, Federal Acquisition Service, GSA
                        Greg Giddens, former Principal Exec. Director for the Dept. of Veterans Affairs (VA) Office of Modernization
                         
1:15 p.m. Wrap-up & PSC announcements
1:30 p.m. Networking

To register, login to the PSC website and click the "Register Myself" button. 
When
11/15/2018 11:30 AM - 11/15/2018 1:30 PM
Where
Marketing and Communications Network Meeting Deloitte Tysons Corner 7900 Tysons One Pl #800 McLean, VA 22102 22203

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