PSC Marketing and Communications Network
Key Actions to Build a GovCon Subject Matter Expert Platform
September 18, 2018
12:00 p.m. - 1:30 p.m.
PSC Offices / Webinar
4401 Wilson Blvd, Ste 1110, Arlington, VA
Everyone talks about it, but few do it well – how do you build subject matter expertise for your company and executives? Results from the 2018 Federal Government Contracting BD & Marketing Survey shows that this is a marketing tactic that is not going away anytime soon. Promoting your company’s thought leadership can help make you a preferred source for future government contracts and task orders. But what is the best way to do that? And what are the favored communication channels to use? Attend PSC’s marketing and communications network meeting to discover thought leadership strategies specific to the govcon marketplace with featured speaker Mark Amtower, referred to as the “Godfather of government marketing.”
Walk away with:
- An understanding of how the federal marketplace has evolved over time
- Immediate ways your company can leverage thought leadership resources
- 10 action items that you can do now
- Real-world examples of GovCon companies that are doing thought leadership well
About the Speaker
Mark Amtower, founding partner of Amtower & Company, is a nationally known consultant, speaker, author, and radio host. Known as “Godfather of government marketing,” he is a widely quoted and interviewed consultant, appearing on radio shows nationwide and being quoted in over 100 publications, including the Washington Post, New York Times, LA Times, Chicago Tribune, Forbes magazine and Investors Business Daily. His books include Government Marketing Best Practices (2005) and Amazon best-seller Selling to the Government (2011).
About PSC’s Marketing and Communication Network
Specifically for those who are responsible for company communications, media relations, public relations, and marketing, this group shares information and best practices and discusses the trends and challenges facing our industry. PSC provides the Marketing and Communications Network with a forum for sharing talking points on major issues as they emerge, as well as fact sheets dispelling the common myths surrounding our industry.
PSC members can register by logging into the PSC website and clicking the "Register Myself" button to attend in person or via webinar. Please contact us if you have any questions or registration problems.